Ruby on Rails - Landing page [Redesign]

Ruby on Rails is a framework that empowers developers to create powerful web applications

The current Ruby on Rails website's user interface (UI) appears outdated and might not effectively communicate its value proposition to a modern audience. This project aims to completely redesign the Ruby on Rails website's UI, focusing on enhancing user experience, accessibility, and overall appeal.

Client

Ruby on Rails

Services

User Interface Redesign

Industries

Technology

Date

March 2024

Project goal

Project goal

Phase 1: Discovery & Research Challenge: Understand user needs and the website's goals, analyze strengths and weaknesses of the existing UI, and prioritize content. Phase 2: Design & Development Challenges: Plan information architecture for optimal user flow, create user-friendly and visually appealing design, ensure accessibility across devices, and integrate the new UI with the existing backend. Phase 3: Implementation & Testing Challenge: Develop the UI using appropriate technologies, conduct thorough testing to identify and fix usability issues. Additional Challenges: Maintaining consistency with Ruby on Rails branding.

Phase 1: Discovery & Research Challenge: Understand user needs and the website's goals, analyze strengths and weaknesses of the existing UI, and prioritize content. Phase 2: Design & Development Challenges: Plan information architecture for optimal user flow, create user-friendly and visually appealing design, ensure accessibility across devices, and integrate the new UI with the existing backend. Phase 3: Implementation & Testing Challenge: Develop the UI using appropriate technologies, conduct thorough testing to identify and fix usability issues. Additional Challenges: Maintaining consistency with Ruby on Rails branding.

Solution Competitor analysis: Research leading web development frameworks' websites and identify design trends and best practices. Content audit: Review existing content, prioritize its importance based on user needs and project goals, and determine if any content needs restructuring or removal. Information architecture (IA): Develop a sitemap outlining the organization of content and user navigation flow. Wireframing and prototyping: Create low-fidelity wireframes to establish the basic layout and user flow, followed by interactive prototypes for testing and refinement. Visual design: Design a modern, user-friendly visual identity that aligns with Ruby on Rails branding, considering color schemes, typography, imagery, and accessibility guidelines.

Warning: My designs may cause an increase in user engagement (and competitors envy).

Warning: My designs may cause an increase in user engagement (and competitors envy).

Warning: My designs may cause an increase in user engagement (and competitors envy).